After $20M in Physical Product Sales I’m Going Live To Show Creators & Service Providers With AT LEAST 10,000 Followers…
How to Launch Your Own Category of One Physical Product Line That Sells Day After Day Even If You Stop Creating
Without buying inventory upfront, managing returns / customer service or dealing with shipping nightmares.
✅ Start With $0 Out of Pocket: Build your own dream product that is based off your personal brand that can’t be cloned - all with zero out of pocket.
✅Category of One Products: Create your own patented products that can’t be knocked off, are uniquely your own and are so good customers keep buying over and over again (even if they don’t follow you).
✅ Physical > Digital: Mr Beast has Chocolate, Rhianna has Fenty Beauty, Dr Dre had “Beats” (before he sold to Apple for a Billion). You’ll see how to launch a physical product to your audience that’s so good people keep buying and recommending it to others.
✅ Build a Sellable Brand: That you can exit for a 3X-5X multiple if you ever wanted to sell.
✅ The $19,995 Launch Strategy: That presold 1,000 units without spending a cent on product development
I Built a $20M Ecom Empire By Creating Products in Dozens of Categories Like:
🧠 Sleep Scientists → Magnesium sprays, wrist wearables, motion-sensor LED nights, and cooling blankets with their proprietary sleep protocols
💪 Fitness Gurus → Signature Supplement Lines, Pre-workouts, protein powders, recovery aids, and resistance bands with their training methodology built in
📚 Business Coaches → Executive Desk Collections, Leather journals, premium pens, desk organizers, and productivity planners with their frameworks embedded
🍃 Nutritionists → Kitchen Essentials, Branded utensils, specialized supplements, herb blends, fitness equipment, healthy foods, and portion control tools
✨ Beauty Influencers → Skincare Suites, Self-tan, custom serums, haircare lines, silk pillowcases, skin care, toiletries and LED therapy masks
🎯 Performance Coaches → Biohacking Bundles, Cold plunge tubs, specialized gear, breathwork tools, and HRV monitors
Works for Every Creator Category
Here's What's Happening:
You’ll join me live on Thursday 14th August where I’ll reveal my Physical Product Playbook to launch a premium product line that runs on autopilot - even if you stop creating content.
Because the reality for creators is bleak right now…
The problem?
Most Creators Rely on Other People’s Products To Make Money
They sell affiliate offers…
Maybe they sell a course, guide or book…
But it doesn’t sustain and lead to a sellable business.
And with AI nowadays, digital product sales are rapidly declining.
The solution?
Create 'Category of One' Physical Products That Are So Good Customers Keep Buying Over and Over Again
Unlike crappy drop-shipping or print-on-demand products, you'll create Category Of One Products that can't be knocked off and command premium prices.
I’ve taken these products for creators and helped them land patents and make millions in sales.
Just because they’re selling the right product that represents their unique brand.
Like how Dr.Dre sold “speakers (Beats) not sneakers”
Best of all?
Physical Products Can Turn Your Brand Into a Sellable Asset
Even if you don’t have a massive following.
Because if people keep buying, investors will want it.
(I know because I’ve sold and brokered deals with names you probably know that I signed an NDA not to speak about).
Creators often think breaking into the physical product space is complex.
I want to debunk that myth…
So to give you everything you need to launch your first product and see sales within 30 days, we'll move through three phases:
Phase #1: Validate
You'll identify your perfect Category-Of-One product using my Product Matrix that shows exactly which 3 products will drive 80% of your revenue.
You'll create a product so unique to your brand that it becomes a collector's item fans can't get anywhere else - commanding 3-5X higher prices than generic alternatives.
You'll engineer demand using my $0 pre-launch strategy that generated $19,995 in sales before we spent a penny on manufacturing.
You'll design products with built-in virality using my "Extra Layer Framework" - adding that one unique element that makes ordinary objects extraordinary.
You'll leverage my IP Protection Blueprint to ensure your products can't be knocked off by competitors (this alone is worth 10X the workshop price).
You'll discover the 7 product categories that convert highest for creators - from consumables that create recurring revenue to collectibles that sell out in hours.
If you're starting from scratch, I'll give you my "First Product Finder" assessment that identifies your perfect product in under 10 minutes.
Once you've nailed your product, we'll move on to..
Phase #2: Produce
You'll access my vetted network of premium manufacturers who specialize in small-batch creator products (goodbye Alibaba nightmares).
You'll implement the three manufacturing methods that let you start with ZERO upfront investment - including my revenue-share partnership template.
You'll negotiate like a pro using my word-for-word scripts that slash minimum orders by 70% and get payment terms that preserve your cash flow.
You'll ensure quality with my 5-Point Quality Control System that prevents the horror stories you've heard about (bad batches, wrong colors, cheap materials).
You'll set up fulfillment that runs on autopilot - I'll show you exactly which 3PLs to use and how to never touch a single product yourself.
You'll master the compliance shortcuts that keep you legal without the $10K lawyer bills (includes my done-for-you compliance templates).
You'll discover how to get samples made for under $100 so you can test quality before committing to any manufacturer.
With your manufacturing dialed in, it's time to....
Phase #3: Launch
You'll deploy my "Collector's Launch Sequence" that creates buying frenzies where products sell out in hours (not months).
You'll implement the pre-launch strategy that generated $19,995 before we even had products - validating demand with zero risk.
You'll activate superfans using my "First 100 Framework" that turns early buyers into evangelists who market for you.
You'll price for maximum profit using my Premium Positioning Formula - charge what you're worth, not what others charge.
You'll create recurring revenue streams by turning one-time buyers into subscribers (works for ANY product type).
You'll scale without burnout using my Passive Revenue Playbook - make sales while you sleep, travel, or take breaks from creating.
You'll build a sellable asset worth 3-5X annual revenue using my Exit Strategy Blueprint (even if you never plan to sell).
Real Case Studies of This in Action:
Above: Product line that did €1M in year one across multiple Amazon markets with 24X Return. With no inventory cost up-front.
Above: A few examples of product lines that sell while you sleep. Still with no inventory cost up-front.
Here's Everything You're Getting:
🎯 The Category-Of-One Product Finder - My proprietary assessment tool that identifies your perfect product in under 10 minutes based on your audience, brand, and goals.
📋 Manufacturer Black Book - My personal rolodex of vetted suppliers who specialize in creator products, including direct contacts and introduction templates.
💰 Zero-Investment Launch Templates - The exact revenue-share agreements I use to launch products without spending a dime upfront.
📈 The $19,995 Pre-Launch Playbook - Step-by-step campaign that generated nearly $20K before we even manufactured anything.
🛡️ IP Protection Toolkit - Simple frameworks to ensure your products can't be knocked off (without expensive lawyers).
📊 Product Profit Calculator - Know your exact margins, pricing, and profit before you commit to anything.
🚀 Collector's Launch Sequence - The psychological triggers that create sold-out launches and secondary market demand.
📦 3PL Partnership Directory - My vetted list of fulfillment partners who handle everything so you never touch inventory.
✅ Compliance Template Library - Done-for-you legal templates that keep you protected without $10K in legal fees.
🎨 Design Brief Templates - Communicate your vision perfectly to manufacturers (includes examples from my $1M+ products).
💎 Premium Positioning Scripts - How to charge 3-5X more than competitors and have customers thank you for it.
🔄 Recurring Revenue Blueprints - Turn any physical product into a subscription (even if it doesn't seem possible).
After Launching Dozens of Physical Products Responsible For Over $20M In Sales, I’ve Cracked The Code on Launching Products That Turn Into Sellable Brands
Meet Roger Percy
For the past 26 years, I've built multiple 7-figure physical product lines from scratch - from award-winning security and pet lines to Amazon bestsellers.
But it wasn't always like this...
For years I struggled watching creators with massive audiences make pennies while middlemen got rich selling their audience generic junk.
It resulted in talented creators burning out, going broke, and watching copycats profit off their hard work. Then I discovered something that changed everything...
I partnered with a pet influencer who had just 15K followers. Instead of pushing another affiliate offer or digital course, we launched her own line of premium dog shampoos.
The result?
$1M in sales the first year. Zero inventory investment upfront. Products that sold themselves - even when she took a 3-month break from content.
That's when I realised: Physical products are the secret weapon creators are missing.
Not drop-shipped junk. Not print-on-demand t-shirts. But Category-of-One products so unique to their brand that customers can't get them anywhere else.
I’ve now got so many of these deals coming my way… too many that I can’t handle them all.
Which is why I realised the best way I can work with great creators is to show them the system of how I did it, so they can launch their own physical products.
And it won’t even cost much…
Price?
$37
Less than a dinner out.
Launch just ONE product that generates $100/day and this pays for itself 100X over.
Recording?
✅ Lifetime access to all recordings and materials, no funny business.
Format?
✅ Three focused sessions covering Product, Manufacture, and Launch with live Q&A to get your specific questions answered.
Refunds?
✅ Launch a profitable product or your money back. Plain and simple.
Crazy Wild Promises?
Nada.
I've built my entire wealth through physical products while watching talented creators go broke.
95% of my revenue comes from products, not content.
Now, I want to hand you the exact blueprint.
Because when you can launch products that sell themselves, you can finally build wealth on your own terms.
Confirm your details below and I'll see you when we go live 👇
Roger
Do you only work with UK & EU factories, or can I access US manufacturing?
We have a global network of factories, scientists, and agents across the US, UK, EU, and Asia. If your audience is US-based, we'll connect you with factories in the US, China, or wherever is best fit. If you need specialised ingredients from Europe, we have those connections too. The right factory for the right project, every time.
I already sell digital products successfully. Won't adding physical products complicate my business?
Actually, properly adding a physical product layer to an existing digital offer can only boost your conversions. We typically see an AOV Contribution increase of 5-7X by adding high quality physical lines. You're just adding one more revenue stream that makes you irreplaceable. The reality is physical products create REAL wealth. Digital product sales are tanking with AI. Physical products build sellable assets worth 3-5X annual revenue. Mr. Beast has chocolate. Rihanna has Fenty. Dr Dre sold Beats for $3 billion. Physical products = exit opportunities.
What if I pick the wrong product and it flops?
Most creators already know exactly what their audience wants - they're often already making it in small batches or recommending other brands. In the workshop, I'll show you my Creator Product Matrix that easily identifies the 3 products that generate 80% of revenue for any niche. Then validate with my $0 pre-launch strategy. One creator pre-sold 1,000 units before manufacturing anything. You'll know it's a winner before investing a dime. Takes the guesswork out completely.
What about profit margins? And how do I compete with cheap Amazon products?
As a publishing partner you'll work directly with factories, not distributors. So you get manufacturer pricing - typically 75-95% margins. You'll create Category-of-One products so unique they command higher prices. I'll show you the "Extra Layer Framework" that transforms ordinary products into must-have collectibles.
I don't have time to deal with shipping, returns, and customer service nightmares...
Our fulfilment partners handle everything - inventory, shipping, returns, customer service. You focus on creating content while products sell on autopilot. One client took a 3-month content break and sales kept flowing.
What about getting ripped off by manufacturers or knockoff products?
Covered. You'll get my IP Protection Blueprint to safeguard your products (without expensive lawyers). Plus access to my personal manufacturer black book - vetted suppliers I've used for up to 26 years. No more Alibaba nightmares or sketchy suppliers.
How fast can I realistically launch and see sales?
Between 30 and 60 days. With my templates and connections, you can have samples in 7 days, validate demand in 14 days, and see first sales within 30. One fitness creator went from idea to $47K in pre-orders in 23 days using my Collector's Launch Sequence.
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